In June 2023, I established a strategic partnership with TikTok Shop and leading VR creator TigressX to produce a first-of-its-kind TikTok Shop UK Pop-Up event on Oxford Street, London.

The activation featured a 5-hour shoppable livestream that blended entertainment and commerce. Viewers engaged in a creator-led Q&A session before experiencing 4 hours of mixed reality gameplay, showcasing PICO XR hardware and VR content in an authentic, interactive way.

This collaboration marked one of TikTok Shop UK’s early experiments with live shopping in the VR category, positioning PICO XR as a pioneer in social commerce within the gaming and tech space.

My role:

• Negotiated and secured partnership with TikTok Shop and TigressX

• Designed and produced the pop-up livestream experience

• Managed creator integration, content flow, and event execution

• Aligned PICO XR’s business objectives with TikTok Shop’s innovation goals

Impact:

• Delivered a 5-hour shoppable livestream experience on Oxford Street

• Integrated mixed reality gameplay into live shopping for the first time

• Strengthened PICO XR’s positioning at the intersection of VR, creators, and social commerce