I initiated and closed a year-long partnership with Red Bull Gaming Sphere, creating the first-ever UK PICO XR Mixed Reality Studio inside their flagship Shoreditch venue. This collaboration positioned PICO XR at the heart of London’s gaming culture, providing a hub for content capture, community engagement, and creator partnerships.

The partnership included building a permanent mixed reality studio for social content creation, hosting quarterly community tournaments and events, and nurturing long-term relationships with key UK creators and influencers. Each event attracted 60+ influential attendees, generating authentic, organic content that amplified PICO XR’s visibility and credibility within the gaming ecosystem.

My role:

• Negotiated and secured partnership terms with Red Bull Gaming Sphere

• Led end-to-end project management for the Mixed Reality Studio build

• Organised quarterly community events and tournaments

• Built and sustained creator and influencer relationships

Impact:

• Established the first UK PICO XR Mixed Reality Studio

• Strengthened PICO XR’s presence within the UK gaming community

• Consistently attracted 60+ creators per event, driving organic social amplification

• Delivered a mutually beneficial partnership that aligned PICO XR with an iconic gaming brand