I’m a Global Social Lead based in Berlin, specialising in social commerce, cultural reactivity, and creator strategy. At Zalando, I’ve built creator communities, launched commerce pilots, and transformed how brands react to culture in real time.

My sweet spot? Translating cultural signals into shoppable storytelling - fast, bold, and fun.

When I’m not building brand engines, you’ll find me exploring music, travel, and the cultural spaces that inspire my work.